Top 4 Ways Digital Marketers Can Beat Competition Amidst Increasing Automation

Top 4 Ways Digital Marketers Can Beat Competition Amidst Increasing Automation
The role of automation solutions, like artificial intelligence (AI) and machine learning, is increasingly expanding in marketing. 49% of the companies are already using marketing automation technologies to improve their targeting capabilities and operating efficiency. This has led to a looming fear among some digital marketers that the machines can...

Your Ultimate Cheat Sheet To Land A Digital Marketing Job

Your Ultimate Cheat Sheet To Land A Digital Marketing Job
Before we begin to share the ultimate cheat sheet to secure a well-paying job in the digital marketing industry, we will like to mention the six basic qualities that you must possess in order to shine in the industry. They are Creativity, Passion, Dynamism, Positivity, Enthusiasm and, Adaptability. When added together, these qualities can earn you...

How User Behavior is Changing on the Internet

How User Behavior is Changing on the Internet
There has been a phenomenal growth in the use of the internet and it is set to increase in the future. We have also seen significant changes in the way people are using the internet. According to a survey by AddThis, more people prefer mobile phones over desktop computers to search for different things online. This change is due to the mobile...

The Digital Talent Gap: 90% of Organizations Lack Digital Expertise

The Digital Talent Gap: 90% of Organizations Lack Digital Expertise
According to a survey by Capgemini Consulting, there is a major gap between the digital marketing skills needed by the organizations and the talent available at each level. One statistic states- 90% of organizations lack digital expertise. This statistic is enough to bring organizations into action. However, they are not paying attention to these...

How to Become a Digital Marketer? Here’s Everything You Need to Know

How to Become a Digital Marketer? Here’s Everything You Need to Know
Want to become a digital marketer? Being able to learn a diversity of skills coming from different verticals of marketing, analytical thinking, content creation to social media optimization could be a challenging road to ride on. But, with the right approach and structured information, you can enjoy the learning path so much!Job opportunities in...

Digital Marketing Jobs and Career Prospects for 2018

Digital Marketing Jobs and Career Prospects for 2018
There are plenty of questions, misgivings, and myths surrounding jobs in the digital marketing field. Most of these questions and misgivings arise because digital marketing is still an evolving and unorganized sector. As a leader in training in digital marketing, DMIOA responds to over 60 questions each day from students. And unsurprisingly, the...

6 Key Takeaways from Google Marketing Innovations Keynote

6 Key Takeaways from Google Marketing Innovations Keynote
As digital marketers, we all are hugely dependent on Google and its products. So any Google event attracts our attention. Today, we are covering the Google Marketing Innovations Keynote, an annual event held for the last 5 years. It was held on July 10, 2018 at San Jose, California.We all recently received information that Google AdWords would now...

Top 6 Digital Marketing Bloggers in India You Must Follow

Top 6 Digital Marketing Bloggers in India You Must Follow
With an increasing shift of advertising spend towards digital media, job prospects for digital marketing professionals are going to remain high. However, because of the ever-changing technological landscape and the parallel shift in user behavior, digital marketers will need to be buckled up with the required skills and knowledge to grab the right...
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