Are you equipped to follow this seasonality?

As ecommerce and retail marketers, we are well conversed with seasonality. We time our deals around Black Friday, the holiday season and recently around the Amazon Prime Day.  Did you know that “Back to School” is a $26 billion business in the US and a nearly £2 billion business in the UK? This season lasts July and August in the US, and mostly August and early September in the UK.

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Your Ultimate Cheat Sheet To Land A Digital Marketing Job

Your Ultimate Cheat Sheet To Land A Digital Marketing Job
Before we begin to share the ultimate cheat sheet to secure a well-paying job in the digital marketing industry, we will like to mention the six basic qualities that you must possess in order to shine in the industry. They are Creativity, Passion, Dynamism, Positivity, Enthusiasm and, Adaptability. When added together, these qualities can earn you...

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How User Behavior is Changing on the Internet

How User Behavior is Changing on the Internet
There has been a phenomenal growth in the use of the internet and it is set to increase in the future. We have also seen significant changes in the way people are using the internet. According to a survey by AddThis, more people prefer mobile phones over desktop computers to search for different things online. This change is due to the mobile...

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Digital Marketing Jobs and Career Prospects for 2018

Digital Marketing Jobs and Career Prospects for 2018
There are plenty of questions, misgivings, and myths surrounding jobs in the digital marketing field. Most of these questions and misgivings arise because digital marketing is still an evolving and unorganized sector. As a leader in training in digital marketing, DMIOA responds to over 60 questions each day from students. And unsurprisingly, the...

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