How to Become a Digital Marketer? Here’s Everything You Need to Know
Want to become a digital marketer? Being able to learn a diversity of skills coming from different verticals of marketing, analytical thinking, content creation to social media optimization could be a challenging road to ride on. But, with the right approach and structured information, you can enjoy the learning path so much!
Job opportunities in digital marketing continue to soar globally. In India itself, the industry is expanding at a 50% y-o-y growth rate. This is mainly due to the rapid digitization of the economy and the resulting increase of the role of marketing in it. That’s a good sign for those who are looking ahead for a career in online marketing. Seasoned marketers will also experience the impact as 90% of all traditional marketing jobs require some knowledge of online marketing component, as noted in a McKinsey&Company study.
Wondering how to become a digital marketing specialist? In this blog, we’ll tell you everything that you need to know to become a digital marketer. Keep reading!
Steps on How to Become a Digital MarketerThe first step is to identify why you need to become a digital marketing specialist. Do you like creative works? Are you a tech-savvy person? Do you like to play with numbers? Or, do you have an analytical bend of mind? If answers to these are in affirmative, you’ll be good as a digital marketer. The next steps involve fulfilling the prerequisites.
One way is to get certified (we’ll talk about it later in this blog) and join an agency as an intern. Another way is to learn and acquire the knowledge by starting a self-project. Here’s how you can do that:
- Choose a topic of your interest and start a blog on it
- Learn a little SEO and write SEO optimized articles
- Start a dedicated Facebook page for your blog and share your articles there
- Promote your Facebook page with Facebook Advertising
- Open an AdWords account and promote your blogs for Google searches too
- Create a Google Analytics account and regularly check how your user-traffic flows
- Try your hands on different online and offline marketing tools
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Growth Opportunities in Digital Marketing CareerHow much you will grow as a digital marketer depends on how much you want to grow. Starting out as an executive in any digital marketing role, you can always look for cross-referencing from other marketing disciplines to help enhance your primary skill areas. Doing so will increase your scope of growth and high-earning opportunities. Eventually, you’ll climb up the job titles from the executive to assistant manager, manager, project manager, and even all the way up to the Vice President in the longer run.
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Salary of a Digital Marketer in IndiaThe standard starting salary of a digital marketing executive in India is around Rs. 15-25K per month. The salary grows gradually as you gain experience. A digital marketing manager’s annual package is around 4-6 lacs per annum in the beginning. After gaining some experience, their annual package rises to about 8-12 lacs. Apart from the salary, you also get to earn good incentives, but that depends on your client's budget and your performance.
One thing to note here is the salary figures may slightly vary depending on the size of your company and the city where you’re working.
Specializing As a Digital Marketing SpecialistAt some point in time in your career, you will feel a need to specialize as a marketer to grab the position of a ‘specialist' or ‘expert.' That's a role in online marketing that breeds respect and is also high-earning. You can go speedily with that by becoming a T-shaped marketer, a term used by Rand Fishkin, the online marketing influencer and co-founder of Moz and founder of SparkToro.
A T-shaped marketer, according to Rand, “is the one who has a wide breadth of knowledge across many overlapping disciplines, but also has a deep knowledge, experience, and ability in one (or a few) fields.”
Digital marketing is so diverse and ever-evolving that it’s near to impossible for one person to master everything. In that case, identifying your area of interest and working on to become a T-shaped marketer in the future is what you should aim for, right from the beginning.
Certification Courses in Digital MarketingCertification courses are the shortest yet learning-extensive, as well as the most authentic path to become a digital marketer. These courses don’t just help you learn, grow, and build your skills through teaching and training but also authenticate and validate it with credentials. Certification also adds stars to your resume, which means more chances of getting hired.
Digital Marketing Institute of America offers certification courses in online marketing for basic, intermediate, and advanced learners. You can enrol in our online or offline classes, depending on your need and your location. All our courses provide guaranteed internship and 100% job assistance so that you don't have to wait for starting off after completing the course.
Not just the full-time career aspirants but anyone who runs a small business and wants to scale it through digital marketing can also take these certification courses.
Why Taking an Internship Is a MustA hands-on practical working experience is a must before you start as a full-time professional. Getting trained under professionals provide you with the practical knowledge of how things work that help you get thinking like a marketer. Even companies hire only those candidates who have some training or previous experience. That’s why we provide an internship as a part of our certification courses. For that, we have been tagging with reputed digital marketing agencies that provide internship assistance.
Digital marketing is a bright career now and will continue to shine in the future. Those who want to make their presence felt should not wait and start today.
Here's your ultimate cheat sheet to land a digital marketing job. All the best!
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