Top 25 Digital Marketing & SEO Interview Questions and Answers for Freshers

Digital marketing & SEO interview questions and answers Are you a fresh college graduate going to face a digital marketing job interview, but completely blank where to start the preparation?
This post will provide top 25 digital marketing interview questions along with their answers, which will help you to get started with your preparation. A few of them are core SEO (search engine optimization) interview questions, as SEO constitutes and forms the base of most digital marketing activities. Employers often include them in their questionnaire, even if you’re applying for a position other than the one in the SEO department.
We’ve included questions according to the level of understanding expected from a fresh college graduate. We’ve tried to answer them lucidly so that you can easily understand them.
Let’s get started with the top 25 digital marketing and SEO interview questions and answers:

Digital Marketing (and SEO) Interview Questions for Freshers

  1. What is digital marketing and why it has become so important today?

  2. Digital marketing is the interactive process of reaching out to and engaging with your target audience or consumers through digital media such as mobiles, voice boxes, laptops, desktops, through channels like search engines, social media sites, content platforms, etc.
    It’s important because we are reaching out to customers where they are hanging out, on their own terms. This capability of digital marketing results in deeper penetration in people’s everyday life, helping marketers gain better insights into the lives of their prospects that result in greater empathy. Therein lies the success of digital marketing.
  3. How do you relate the terms ‘reaching out to,’ and ‘engaging with’ with digital marketing?

  4. With digital marketing, businesses try to ‘reach out’ to its target audience and pull them in with relevant and useful content such as blog posts, websites, paid ads, social media presence, etc., for further ‘engagement’ and interaction. This is called inbound marketing. The engagement and interaction part makes digital marketing a unique two-way communication process (unlike traditional marketing channels that are mostly one-way communication process) between consumers and businesses, which mostly decides the prospects of converting a consumer.
  5. Explain the various advantages of online marketing over offline marketing.

  6. Everyone, including large and small businesses and companies, have increased their budget spend on online marketing because of various advantages:
    • Digital marketing because of it's interactive nature lets you establish your brand even if the budget is small.

    • You can build a community of target group of consumers on social media and keep them engaged with useful and interesting branded content.

    • Cost of conversion is substantially less when compared to that of traditional marketing channels; you can sell your product through Google’s PPC (pay-per-click) which is highly cost-effective.

    • There is no geographical boundary in locating your customers; you can target them across selected geographic locations around the globe. You can track and optimize your marketing campaigns in real-time to make them more effective.

    • Consumer behavior analytics lets you have access to much meaningful, actionable data available for drawing real insights to base your marketing budget on.
  7. What are the limitations of online marketing?

  8. Online marketing has some limitations:
    • The biggest limitation of online marketing is also its strength. The audience reach is too specific. This means that running campaigns for generic audiences becomes a challenge as it will involve multiple channels and platforms.

    • Another limitation of online marketing is that it is content-centric and most content tends to get repetitive and boring over time.

    • Finding a POD [Point of Differentiation] is challenging because profiling a competitor is easy and competition moves in fast.

    • There is intense competition in popular industry niches

    • Exhausting because of excessive work on data, tools, and a ton of options to choose from Can get stuck in chasing vanity metrics and burning marketing cash at the wrong places
  9. Suppose, your client’s business is already performing well with the organic results. How would you convince him/her to spend on paid advertising as well?

  10. In an ideal market condition, not all product or service categories of any business can perform well. Paid advertisements can give a boost to a non-performing category instantly. Paid results are also helpful in providing instant exposure to a product that you've just added in your product line. Moreover, a stable performance today doesn't mean you should not speed up, because if you don't, you'll soon hit the saturation point and fall behind your competitors.
  11. What is SEO and why it is important?

  12. SEO stands for search engine optimization which denotes the various activities performed for improving the search engine rankings of websites, products, services, or contents. Unlike the PPC ads in searches, these are unpaid results, more commonly referred to as the “organic results” in the SEO community.
    Different studies have confirmed that users pay heed to the top 3 to 5 links in the search results. Search engine optimization is the way to get your site ranking on Google’s top ranking positions and other coveted areas such as local packs, knowledge graph, answer box, etc. A perfect search engine optimized site would mean increased traffic volume, higher lead generation, and higher conversion opportunities.
    if digital marketing is right for you
  13. What is bounce rate? How is it different from pogo-sticking?

  14. Bounce rate is the percentage of visitors who navigate away from the site after viewing only one of its pages in a very short span of time. Pogo sticking is when a visitor performs a search, clicks a search result, quickly gets back to the search results by clicking the back button, again clicks on a different result. Unlike bounce rates, pogo-sticking is always a bad thing.
  15. In what situation(s) a higher bounce rate is considered good?

  16. If the page is getting irrelevant traffic.
  17. What is mobile-first indexing?

  18. Mobile-first indexing is Google’s updated parameter for ranking a website. It means that Google will use the mobile version of the content for indexing and ranking. However, Google will continue to show the URL that is the most appropriate to the user (whether it's a desktop or mobile URL) in search results.
  19. What is an SEO-friendly URL?

  20. An SEO-friendly URL accurately describes the page using keywords that are easy to read for both users and search engines. SEO-friendly URLs constitute target keywords having proper length, and proper file structure.
  21. What are backlinks and why they are important in SEO?

  22. Backlinks are the links from an external website to pages on your site. Backlinks are, as stated by Google, the #1 ranking factor.
  23. What are the top 3 ranking factors on Google?

  24. As largely agreed upon by the webmasters, the top three ranking factors are:
    • Content
    • Backlinks
    • Mobile-first user experience
  25. What is an SEO-optimized content?

  26. SEO-optimized content denotes to any format of content (text, video, and/or image based) that are optimized by systematically placing the target keywords throughout the content, including in their URLs, H tags (H1, H2, H3, and so on), the body or paragraphs, and the image alt text. SEO optimized contents rank easily and quicker in Google searches.
  27. Which Google algorithm updates dealt with fighting spams?

  28. Panda (launched in Feb 2011), Penguin (launched in April 2012), and Payday (launched on June 2013).
  29. What is cloaking in SEO? Give two examples of cloaked content.

  30. Cloaking is a Black Hat SEO technique in which the content or information presented to the user is different from that offered to the search engine crawlers for better indexing. Examples of cloak content are 1) Invisible or hidden text on the webpage, and 2) Image gallery or flash based website that uses cloaking to get top placement for relevant keywords.
  31. What is keyword density?

  32. Keyword density is the number of times a keyword or phrase appears on a webpage when compared to the total number of words on the page. Determining keyword density is important as too high density may be considered stuffing by Google, and too less of it may make it less relevant. In both cases, your content’s chances of ranking on Google would get compromised.
  33. What are the top local search ranking factors?

  34. A few of the top local SEO ranking factors, as provided in a Moz article:
    • Backlinks
    • NAP consistency
    • Google My Business profile
    • Reviews
    • Social media engagement
  35. What is a local three pack?

  36. Local three pack is a section of Google’s search results that shows three local businesses as the answer to a local intent query. A well optimized Google My Business account helps a business rank in local three pack.
  37. What is the difference between a canonical tag and 301 redirect?

  38. 301 redirect is used to permanently and automatically redirect users to a different URL than the one they originally typed into their browser or selected from a search engine result page.
    Canonical tags are placed in the HTML structure of the duplicate copies of original content to notify Google to pass on the link equity to the original content. In general terms, canonical tags are used to prevent duplicate content issues.
  39. What is LSI keyword?

  40. Latent Semantic Indexing (LSI) keywords are keywords that are semantically (they are not just synonym) related to your primary keyword. Google’s ‘related searches’ are called the LSI keywords.
  41. What is Robots.txt?

  42. It is a file used to restrict search engines from indexing a page on your site.
  43. What is Alt tag?

  44. The alt tag is an HTML attribute to the IMG tag that specifies an alternate text to an image. In case the image can’t be loaded, the alt attribute text is shown.
  45. What are meta tags, meta descriptions, and meta keywords?

  46. The meta tag is the text placed in the HEAD section of the HTML structure of your page. It contains information about the page that helps search engines determine what the page is about. Meta tags consist of two main elements: meta description and meta keyword.
    The meta description is the short description of the blog/page/post that you can see in the search results under the search links.
    Meta keyword is the focused keyword for a page that is used by search engines. (Google has made it clear that it no longer pay attention to Meta keywords while ranking websites.)
  47. What is anchor text?

  48. Anchor text is the visible, clickable text in a hyperlink.
  49. What are Do-follow and No-follow links?

  50. Both are standard HTML links with rel=”dofollow”, and rel=”nofollow” attribute. They are used by webmasters to tell search engines whether to follow or not to follow the links given on a page. In case of Do follow, search engines will pass on the ranking equity to that link. In case of No follow, they won’t.

An Important Tip on How to Answer the Interview Questions

Interviewers usually start with a very common question, like “what is SEO and why is it important?” etc., and every next question is created using the cues from your answers. This is how actual interviews happen. Always be clear about your answers and keep them free of irrelevant jargons and terms, or else you’ll get caught in your own trap.
However, using jargons can also work in your favor if you're confident about every aspect of the topic. You can include a few terms (about which you are fully aware) in your answer on purpose and expect the next questions regarding them. That way, you'll be guiding the interview in a direction you want.
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As mentioned at the beginning of this post, this is not an exhaustive guide. We recommend that you take these questions just as a reference to get started with your preparation.
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Sangeeta Kumar

Sangeeta has over 8 years experience in IT and 5 years experience as a digital marketer. She has hands-on experience in most digital channels including SEO, Social, PPC and Email marketing. Her job profile as an internet marketer required her to handle and train teams for deliverables. She has trained and pushed team members to learn digital marketing concepts which are novel yet beneficiary for businesses.

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