The Fundamentals & Future Trends

Anyone who can create a Facebook page, YouTube account, website or blog claims to be a digital marketer. Marketing is not a set of activities, it’s a strategic decision that requires informed decision making. To make these decisions you should know how digital marketing works, what are the predictive trends and how you can put them to use.

Systematic & coherent knowledge of digital marketing can help you in your career and in your business. This workshop will give you an opportunity to see and understand how digital marketing works, understand the future trends and will help you gain enhanced skills.

What You Will Learn

Why are some digital marketers more successful than others? The issue lies in the approach. Digital marketing means different things to different people. Some associate it with SMS, others with SEO or ecommerce, some with email or social media. This piecemeal approach never works, you need a holistic approach.

Get an insight into what constitutes successful digital marketing and vs. unsuccessful approaches..  Learn:

  • Video Marketing: How Bollywood uses digital marketing for movies
  • Reputation Management: What celebrities and doctors do to build their online reputation
  • Lead Generation: How banks use digital marketing to bring in new business and accounts
  • Retargeting: Why you can see a product following you when you browse online.
  • Personalization: How Flipkart and Amazon know exactly what you need.
  • Why digital marketing is a good career and not SEO

And much much more…

Here’s how the workshop is organized

Day 1
  • Introduction: The multiple ways to market digitally,
  • Video Marketing
  • Q & A with Casey DeSain
Day 2
  • Lead Generation techniques: How to use content in lead generation?
  • Live Q and A through video on content marketing
  • How to spy on your competitors
  • Reputation Management and personalization
Day 3
  • 8 top common mistakes in digital marketing that can ruin your campaign.
  • Measuring the impact of campaigns
  • Keynote by Ajay Prasad, DMIOA partner and Co-founder


  • Focused, interactive sessions
  • Workshop conducted by Google Certified Trainers who are actually digital marketers
  • Membership to exclusive Digital Marketer Group: Digital Marketing Learning Lounge
  • Crash course access
  • Featured Blog writing opportunity on our corporate blog
  • Additional support and guidance to execute your learning into practice.
  • Case studies
  • Workshop Participation Certificate from DMIOA, an international digital marketing training institute.

Workshop Registration Charges

Registration Fee
Online Registration Rs 1,350.00/-
On Spot Registration Rs 1,650.00/-

*inclusive of taxes, no hidden charges

Learn from global experts, at your door step and get participation certificate from international training institute.

Who should take up this workshop

  • Students who want an overview of digital marketing
  • Businesses who want to learn how digital marketing works
  • Professional who want to learn digital marketing
  • Students who are contemplating a career in digital marketing

Meet Our Keynote Speakers

……….and more to join


Casey DeSain

(Digital Marketing Manager)

Casey DeSain is experienced Digital Marketing Specialist with a demonstrated history of working in the marketing and advertising industry. Skilled in News Writing, Crisis Communications, Communication, and Editing. Strong media and communication professional with a Bachelor’s Degree focused in Public Relations/Image Management from California State University-Fullerton.


Ajay Prasad

(DMIOA Co-founder)

Successful entrepreneur and business strategist with nearly three decades of experience. Ajay spent his first 15 years working at senior positions with several firms and suddenly he decided to become his own boss. He now owns several profitable businesses. He firmly believes that increasing customer satisfaction, stellar online reviews and robust internet presence are the three pillars of a thriving any business. Ajay’s all business is the output of his idea of 360 degree digital marketing strategies.

Three day workshop: Thu 04 Jan – Sat 06 Jan, 2018.

Timing: 3:30 pm to 7:00 pm

Workshop Event Address

DMIOA office, #101 Sail Maheswari Enclave Near Thakur Prasad Community Hall, Kidwaipuri , Patna - 800001



Office: 0612- 2534570

Coordinator: +91-8557038535,
+91- 9916684400

At DMIOA learn everything you need to know to have digital marketing success.


Students say that DMIOA is different from other institutes because they don't teach, they build careers!