Most digital marketing professionals just jump into a project and start a campaign without any planning or measurement techniques. Good planning prepares the background for success. How can you plan campaigns that are successful? How can you measure the success of campaigns?
This course is designed for those who want to run successful digital marketing projects and campaigns. It is a basic course about strategy and planning in digital marketing. It will tell you where to put your resources, how to break down a plan into campaigns, setting targets, how to measure the success of a campaign and how to plan your budget.
A. This course introduces you to the scope and components of all channels. It provides formats, questionnaires on strategy creation. While creating a strategy you don’t need to know a lot of details. Details are required at activity planning level.
A. Google analytics is free and widely used in the online marketing industry. You can learn it online. You can also learn it from our course titled Fundamentals of Google Analytics.
A. Hybrid learning is a well accepted international technique for education because it allows you to learn at your own pace. You can pause the lectures, replay it as many times as you wish!
A. Your classroom instructor will be able to help you out. You can email your questions to the faculty. Alternatively, you can post in the DMI community on social media where we have several experts and former students to answer your questions.