A successful marketing campaign is one that connects best with the audiences. It has empathy.
To induct empathy in a campaign we need to know the audience intimately, we need to speak the language of the audience and understand their needs.
Creating personas is a fantastic technique to create a mental model for various customer groups. It includes:
Benefits of developing persona comprises
Creating personas are always based on certain hypothesis. This hypothesis needs to be verified through data. Learn this unique technique in live session.
DMIOA webinars are very knowledge based and have helped in clarifying many doubts that I have. I am new in digital marketing and have plenty of questions. These webinars give me a platform to ask those questions.
Vice President, GMR WebTeam
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