Creating Buyer Personas -Hypothesis and Data

August 07, 2017

A successful marketing campaign is one that connects best with the audiences. It has empathy.

To induct empathy in a campaign we need to know the audience intimately, we need to speak the language of the audience and understand their needs.

Creating personas is a fantastic technique to create a mental model for various customer groups. It includes:

    • Who they are
    • Buying motive
    • Cause of motivation
    • Cause to engage them

Benefits of developing persona comprises

    • Target audience focus
    • Increased conversion
    • Integrate multi channels of digital marketing
    • Goal oriented work

Creating personas are always based on certain hypothesis. This hypothesis needs to be verified through data. Learn this unique technique in live session.


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Sangeeta Kumar

Vice President, GMR WebTeam

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