As competition is increasing in digital marketing, paid advertising for instant results is becoming more and more popular. And it’s not only advertising on search engines. According to eMarketer estimates, this year, mobile search will make up 75.9% of total search ad spending in the US, a 5.9% increase from 2016. It’s about reaching out to those who have showed some interest in your products, about connecting with them on other platforms particularly social media. At any given time paid digital marketing is still cheaper than traditional marketing. The reach is also more targeted.
This course is about advanced paid advertising techniques, retargeting and social media advertising. While it’s easy to run an Adwords campaign because of its intuitive interface, running campaigns optimized for cost and effectiveness requires a higher level of expertise.
A. This course is for anyone who wants to make paid search advertising their career.