The Fundamentals of Digital Marketing



About 63% businesses professionals all over the globe use digital marketing to expand their business or to reach out to new clients. How can you use digital marketing to expand your business or client base? How can you do it in less time & money and more effectively?

About the Course

What you will learn

This course introduces the concepts and terms of digital marketing. It provides a basic knowledge of how digital marketing works for businesses and professionals. Most students and even professionals have a hands-on attitude to digital marketing. The concepts in this course can help organize your knowledge, thoughts and ideas into an implementable business and marketing idea.

By the end of this course, you should be able to:

  • Identify which channel of digital marketing to use effectively for a business or service.
  • Work on the components of digital marketing to create a complete experience.
  • Work on understanding and identifying your audience broadly.
  • Make informed decisions about digital marketing campaigns.

Course Highlights

  • Online, self paced course or classroom course.
  • Live interactive sessions with expert at pre-scheduled times.
  • Course is free. Course with assignments and worksheets is paid.
  • Opportunity to work on live projects.
  • Certification opportunity from DMIOA.

Course Overview

  1. What is Digital Marketing?
  2. Understanding Digital Marketing Concepts
  3. Primary Components of Digital Marketing
    • Website
    • Keywords
    • Content
    • Audience
  4. Channels of Digital Marketing
    • Organic Search
    • Paid Search
    • Social Media
    • Email Marketing
    • Retargeting
  5. Case Studies and examples


Q. This course just provides an overview. How can I decide to apply digital marketing techniques with just this knowledge?

A. This course introduces you to the scope and components of all channels. When you are aware of how they work, you can start planning your marketing. You can now make informed decisions and rely less on instincts. This makes your marketing more scientific.

Q. Are the classroom times flexible?

A. Classroom timings are fixed timings. You will have access to the videos in classroom module. There is time set apart for questions and doubts. Those are fixed timings too.

Q. Is it compulsory to go through the extra reading materials suggested?

A. Yes, we suggest you do it because the final assessment may contain questions with reference to those extra reading materials.

Q. Why is the course online?

A. Hybrid learning is a well accepted international technique for education because it allows you to learn at your own pace. You can pause the lectures, replay it as many times as you wish!

Q. What happens if I have questions?

A. Your classroom instructor will be able to help you out. You can email your questions to the faculty. Alternatively, you can post in the DMI community on social media where we have several experts and former students to answer your questions.

Limited time offer
for first few enrollments
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