In a course, you view the videos and gain the knowledge. The courses are free, you do not pay for it. In a certification, you have two advantages.
Courses are open for everyone. We screen certification applicants because they have to undergo an internship with some company. We arrange for those internships and those companies require a certain standard.
When you choose the certification option on the registration form before you pay for the certifications, and when you click on the submit button, there is a test option. We test in English language and Aptitude. You can take the mock test to get a feel before giving the actual test.
Technically, there is a very slight difference. Video tutorials and webinars are accessible to both categories of candidates. In classroom tutorials, your doubts are resolved instantly because you have a faculty walking you through the online video classes. Online tutorials are self-study and doubts may be resolved through the weekly seminar or through emails.
Currently, in India, we have just one location at Patna.
Digital Marketing Institute of America (DMIOA)
If you are doing an MBA (marketing), it is useful because at the end of the day, digital marketing is a form of marketing. So MBAs do not experience the learning curve. That said, an MBA does not make a better marketer. The best marketer is one who understands the audience, empathizes with their problems and puts out a solution in an attractive and popular manner. That can be anyone with a talent.
To learn digital marketing, you should start with the basics. Many marketers think that running online campaigns on various platforms is digital marketing. It’s not. Marketing, to be successful in the long run, needs a holistic view. It’s needs strategy and plan. The Digital Marketing Fundamentals Course by Digital Marketing Institute of America is one of the best resources to learn digital marketing fundamentals as it is practiced in the industry.
No, you need to know marketing to become a digital marketer! That said, it helps to know what code is required, not how to code. That is the job of the developer.
The best way to get a job in digital marketing is to work as an intern at a company and perform well so that they can hire you. In the beginning, you might make mistakes but with the help of your seniors and by following their instructions, you will be able to enhance your skills. Gradually, as the team gains confidence, you will be allowed to handle projects on your own. In digital marketing, analyzing the impact of your actions is very important. For instance, if you are given a job to post a comment on Facebook everyday without any specific instructions, make it your job to post to maximize the impact. Experiment with timings during the day, tagging and other techniques. Read a lot of blogs.
One of the best ways to do that is to identify companies that take freshers in digital marketing and train them. Once you are in, volunteer for lots of jobs because this is a learning experience. Gain the skill sets, identify your areas of interest and then move on. If the company you are working in specializes in the area of your interest, you should let your boss know that you are interested in working or specializing in the channel. You have to show the passion.
Join a course that offers internship as a part of their course. There are very few courses that offer internship as a part of their program because it requires hand-holding and training. Identify the courses that do and get the requisite experience. Having internship experience shows that you are trained and you can start at a higher salary.