Professional networking website LinkedIn has revealed 25 hottest skills that were in demand in 2014. LinkedIn analyzed the skills and experience data in over 330 million member profiles to gather the data. Mr. Sohan Murthy, research consultant at LinkedIn said that digital, online, and SEO (search engine optimization) marketing skills were also in demand. – Ref - http://profit.ndtv.com/news/careers/article-linkedin-reveals-25-hottest-skills-in-demand-717634
India's internet population has crossed 200 million, making it the second highest in the world. There is thus easy access to a highly-targeted audience and higher customer buying chances unlike other media. This is where the requirement of digital marketers comes in. Ref http://articles.economictimes.indiatimes.com/2014-12-16/news/57112431_1_senior-vp-chief-risk-officer-sectors
Digital businesses will impact jobs in different ways. By 2018, digital businesses will require 50 percent fewer business process workers. However, by 2018 digital business will drive a 500 percent boost in digital jobs. You must build talent for the digital organization of 2020 now. Not just the digital technology organization, but the whole enterprise. Talent is the key to digital leadership. Build credibility and build the two-speed organization. http://www.gartner.com/newsroom/id/2875020
Now in its 15th year, PwC's annual Global entertainment and media outlook (Outlook) provides a single comparable source of five-year forecast and five-year historic consumer and advertiser spending data and commentary, for 13 entertainment and media segments, across 54 countries - http://www.pwc.com/gx/en/global-entertainment-media-outlook/data-insights.jhtml
To capture some of what's important for digital marketing in 2015, it's an inspiring collection of marketing brain power and experience represented by brands like Cisco, IBM, Dell, Google, Intel, Marketo and LinkedIn as well as industry thought leaders like David Meerman Scott, Ann Handley, Jay Baer, Ekaterina Walter, Mark Schaefer, Ardath Albee, Brian Clark and many more – 21 in all - http://www.toprankblog.com/2014/05/digital-marketing-2015
120 million internet user in India expected to reach 365 million by 2018, 28% of travel reservation booked online, 47% classified business are advertising online, close to 50% of music revenue come from mobile downloads, http://www.slideshare.net/sid0087/digital-marketing-in-india-current-state-trends-and-future-outlook
Passion towards technology was inherent in me and it was kindled when I joined DMIOA. I grew from novice to a rookie to a professional in the field of data analytics and optimization for various search engines in a short span of time. The zeal to learn paved my way to become an AdWords expert and enter into paid search arena. I am very much thankful to all the support I received from GMR Web Team in terms of growing from greenhorn to a search engine marketer.
At DMIOA, the faculty team (Sangeeta Kumar) focused on the incredible growth potential for both myself and the institute. Being at DMIOA, there were always exciting new challenges, and my faculty team provided me with the information, support and guidance to overcome any roadblocks in learning. Learning at DMIOA was a fun and new experience. The best part of the faculty team is the motivation and giving the chance to think outside the box and identify new solutions while continuing to learn and grow in my role.I now work a SEO Manager in Pune at Mak Media. Mak Media is an advertising and PR firm with offices in Pune, Mumbai and London.
I was an engineer by profession and worked as a tester. Because of my knowledge of coding I became interested in technical SEO and onsite SEO. DMIOA consolidated my knowledge. They allowed me to work on live projects. That improved my skillset. I know understand SEO in completion and have been promoted to the post of Technical SEO Manager. I am immensely thankful to DMIOA for giving me all the necessary guidelines and opportunities to grow into hard core onsite SEO expert within a short span and ultimately a better search engine optimizer.
Finesse is among of the best organization in Digital Marketing. They nurtures every fresher and make them expert in digital marketing. It is among one of the best platform to learn, grow and become expert in digital marketing. All the senior management acts as a friend, guide and mentor for every newbie and make them learn in the best possible way. They help to learn all the latest technologies and methodologies and keep good track of all the search engine updates. I extend my gratitude to each and every seniors, colleagues who helped me to learn and grow in this organization.
As a novice in the field of marketing, enrolling in the DMIOA digital marketing course has largely influenced my digital marketing skills. Prior to taking the course, I had no familiarity with marketing terms, however since the completion of the course I have been able to use the appropriate jargon in my workplace. The course provided easy-to-use features, and I could not be happier with the overall benefits since completing the course.
- Amber Hoskins
Only halfway through this course and already I've noticed the content has far exceeded its promises and my expectations. The value of the content in this course is tremendous and you can immediately apply what you learn to your work. To me that's the biggest take away. Content you can actually put into action to help you progress. Can you imagine this course is free?