Planning and Strategy in Digital Marketing



Most digital marketing professionals just jump into a project and start a campaign without any planning or measurement techniques. Good planning prepares the background for success. How can you plan campaigns that are successful? How can you measure the success of campaigns?

About the Course

What you will learn

This course is designed for those who want to run successful digital marketing projects and campaigns. It is a basic course about strategy and planning in digital marketing. It will tell you where to put your resources, how to break down a plan into campaigns, setting targets, how to measure the success of a campaign and how to plan your budget.

By the end of this course, you should be able to:

  • Create detailed audience personas.
  • Create a detailed digital marketing plan.
  • Breakdown your plan into campaigns.
  • Effectively identify key performing indexes for each campaign.
  • Set campaign targets.

Course Highlights

  • Digital marketing planners.
  • Detailed formats of campaign plans.
  • Available in both online, self paced course or classroom course modules.
  • Live interactive sessions with expert at pre-scheduled times.
  • Course is free. Course with assignments and worksheets is paid.

Course Overview

  • The buyer stages in inbound marketing
  • Creating multiple audience personas
  • Campaign ideas
  • How to translate ideas into plans
  • Key performing indexes


Q. This course just provides an overview. How can I create a strategy based on just overview knowledge?

A. This course introduces you to the scope and components of all channels. It provides formats, questionnaires on strategy creation. While creating a strategy you don’t need to know a lot of details. Details are required at activity planning level.

Q. For ROI measurement, do you teach the use of Google analytics?

A. Google analytics is free and widely used in the online marketing industry. You can learn it online. You can also learn it from our course titled Fundamentals of Google Analytics.

Q. Will I get a certification? Why is the course online?

A. Hybrid learning is a well accepted international technique for education because it allows you to learn at your own pace. You can pause the lectures, replay it as many times as you wish!

Q. What happens if I have questions?

A. Your classroom instructor will be able to help you out. You can email your questions to the faculty. Alternatively, you can post in the DMI community on social media where we have several experts and former students to answer your questions.

Limited time offer
for first few enrollments
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