This course introduces concepts of digital marketing. It provides formats, hands-on experience and worksheets to create digital marketing strategies in consonance with business objectives. It gives a complete knowledge of the channels of digital marketing so that a marketer can decide which channel would be the most profitable for the business. Identifying KPIs in digital marketing are important and this course will show you how to identify KPIs. Get Started
What you will learn
The course aims to introduce digital marketing concepts and provide a systematic overview of all channels and components of digital marketing. It will allow you to:
Ms. Fronczak graduated summa cum laude from Syracuse University with two bachelor degrees in Marketing Management and Consumer Psychology. She has 18+ years in marketing.
Shankar has 7+ years of experience in all channels of digital marketing. Currently works at Finesse Web Tech Ltd. As VP Digital Marketing.
Sangeeta has over 8 years experience in IT and 5 years experience as a digital marketer. She has hands on experience in most digital channels including SEO, Social, PPC and Email marketing.
Q. This course just provides an overview. How can I create a strategy based on just overview knowledge?
A. This course introduces you to the scope and components of all channels. It provides formats, questionnaires on strategy creation. While creating a strategy you don’t need to know a lot of details. Details are required at activity planning level.
Q. For ROI measurement, do you just teach the use of Google analytics?
A. For now yes. Google analytics is free and widely used in the online marketing industry.
Q. Is it compulsory to go through the extra reading material suggested?
A. Yes, we suggest you do it because the final assessment may contain questions with reference to those extra reading material.
Q. Why is the course online?
A. Hybrid learning is a well accepted international technique for education because it allows you to learn at your own pace. You can pause the lectures, replay it as many times as you wish!
Q. What happens if I have questions?
A. Your classroom instructor will be able to help you out. You can email your questions to the faculty. Alternatively you can post in the DMI community in social media where we have several experts and former students to answer your questions.
Passion towards technology was inherent in me and it was kindled when I joined DMIOA. I grew from novice to a rookie to a professional in the field of data analytics and optimization for various search engines in a short span of time. The zeal to learn paved my way to become an AdWords expert and enter into paid search arena. I am very much thankful to all the support I received from GMR Web Team in terms of growing from greenhorn to a search engine marketer.
At DMIOA, the faculty team (Sangeeta Kumar) focused on the incredible growth potential for both myself and the institute. Being at DMIOA, there were always exciting new challenges, and my faculty team provided me with the information, support and guidance to overcome any roadblocks in learning. Learning at DMIOA was a fun and new experience. The best part of the faculty team is the motivation and giving the chance to think outside the box and identify new solutions while continuing to learn and grow in my role.I now work a SEO Manager in Pune at Mak Media. Mak Media is an advertising and PR firm with offices in Pune, Mumbai and London.
I was an engineer by profession and worked as a tester. Because of my knowledge of coding I became interested in technical SEO and onsite SEO. DMIOA consolidated my knowledge. They allowed me to work on live projects. That improved my skillset. I know understand SEO in completion and have been promoted to the post of Technical SEO Manager. I am immensely thankful to DMIOA for giving me all the necessary guidelines and opportunities to grow into hard core onsite SEO expert within a short span and ultimately a better search engine optimizer.
Finesse is among of the best organization in Digital Marketing. They nurtures every fresher and make them expert in digital marketing. It is among one of the best platform to learn, grow and become expert in digital marketing. All the senior management acts as a friend, guide and mentor for every newbie and make them learn in the best possible way. They help to learn all the latest technologies and methodologies and keep good track of all the search engine updates. I extend my gratitude to each and every seniors, colleagues who helped me to learn and grow in this organization.
As a novice in the field of marketing, enrolling in the DMIOA digital marketing course has largely influenced my digital marketing skills. Prior to taking the course, I had no familiarity with marketing terms, however since the completion of the course I have been able to use the appropriate jargon in my workplace. The course provided easy-to-use features, and I could not be happier with the overall benefits since completing the course.
- Amber Hoskins
Only halfway through this course and already I've noticed the content has far exceeded its promises and my expectations. The value of the content in this course is tremendous and you can immediately apply what you learn to your work. To me that's the biggest take away. Content you can actually put into action to help you progress. Can you imagine this course is free?