Email as we know it, is on the decline. We are so desensitized to promotional emails that we hardly open it. Yet, on an average we check our emails every 7 minutes. Email marketing if done right and subtly has the highest ROIs in digital marketing. Generally, we think about email as promotion. Email marketing raises mixed emotions and debates among advocates of digital marketing. Some think it’s underrated, other think it’s overrated. Email is also customer service and keeps you in touch with the customer.
In this course, you will learn about using email marketing for outreach, customer service and for personalized interaction. You will learn about:
A. This course is recommended for anyone. They can be students, entrepreneurs or even email marketing professionals struggling with email.
A. Yes, you will get to work on actual campaigns and get an insider view of the channel.