Email as we know it, is on the decline. We are so desensitized to promotional emails that we hardly open it. Yet, on an average we check our emails every 7 minutes. Email marketing if done right and subtly has the highest ROIs in digital marketing. Generally, we think about email as promotion. Email marketing raises mixed emotions and debates among advocates of digital marketing. Some think it’s underrated, other think it’s overrated. Email is also customer service and keeps you in touch with the customer.
About the Course
What you will learn
In this course, you will learn about using email marketing for outreach, customer service and for personalized interaction. You will learn about:
- Types of email marketing
- Email content
- Differences in B2B and B2C email marketing
- List building
- Segmentation
- Measuring success
Course Highlights
- Actual exposure to at least 4 different email platforms
- Segmentation techniques
- Experience in setting up campaigns
Course Overview
- Email marketing explained
- Email content
- List building
- Creating personalized campaigns
- Selecting 3rd party email providers
FAQ's
Q. Who can do this course?
A. This course is recommended for anyone. They can be students, entrepreneurs or even email marketing professionals struggling with email.
Q. Will I work on actual campaigns?
A. Yes, you will get to work on actual campaigns and get an insider view of the channel.
for first few enrollments Demo Courses Easy Installments
