Fundamentals of Google Analytics

Online/Classroom | Free


Google Analytics is a powerful tool that will help you grow your online business through data collection and analysis. You can derive specific insights from data- who is coming to your website, from where are they coming and how they are behaving on your site. This will help you measure the impact of your digital marketing campaigns.

About the Course

What you will learn

This course will help you learn how to use and interpret your data, how to customize and use reports to improve your website and digital marketing efforts.

By the end of this course, you will learn:

  • How to set up an account in Google Analytics.
  • How to install the tracking code.
  • How to set up goals.
  • Analyze basic reports.
  • Campaign tracking.
  • Enable ecommerce tracking for ecommerce sites.

Course Highlights

  • Google Analytics Certification.
  • Available in both online, self paced course or classroom course modules.
  • Live interactive sessions with experts at pre-scheduled times.
  • Opportunity to work on live projects.
  • Course based on practical insights.

Course Overview

  1. Why digital analytics?
  2. How Google Analytics works
  3. Google Analytics setup
  4. How to set up views with filters
  5. Navigating through Google Analytics
  6. Understanding basic reports
  7. How to set up dashboards and shortcuts
  8. Basic Campaign and Conversion Tracking


Q. Is this course suitable for me?

A. This course is useful for those who want to learn Google Analytics, but have little or no prior experience in digital marketing or digital analytics.

Q. Will I get to practice on live projects?

A. Yes, people who opt for this course will get a chance to work on live projects during the tenure of their course. You’ll get real life individual assignments to hone your skills learnt in this course.

Q. How long does it take to complete the course?

A. You can take this course at your own pace. You can either complete it in a day, week or month.

Limited time offer
for first few enrollments
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