When you type or speak a search phrase on a search engine like Google, it gives back a listing of results. In digital marketing, the objective to rank at the top to attract more traffic to your website or listing is highly desired. Organic search is almost synonymous with Google and other search engines. It is also known as inbound marketing, push marketing, SEO and more. Organic search marketing gives the highest ROIs in digital marketing and that is why digital marketing is immensely popular. What is organic search? How does it work? How can you increase revenue and leads from a business?
Most businesses and professionals start their digital marketing campaigns with one objective; to rank in search engine listing. In this course, you will learn about the fundamental requirements that are needed for your listing to rank in search engines.
A. This course introduces you to the scope and components of all channels. It provides formats, questionnaires on strategy creation. While creating a strategy, you don’t need to know a lot of details. Details are required at activity planning level.
A. Yes, people who opt for certification course will get a chance to work on live projects during the tenure of their course. You’ll get real life individual assignments to hone your skills learnt in this course.
A. Hybrid learning is a well accepted international technique for education because it allows you to learn at your own pace. You can pause the lectures, replay it as many times as you wish!