Organic Search Fundamentals

Online/Classroom | Free

When you type or speak a search phrase on a search engine like Google, it gives back a listing of results. In digital marketing, the objective to rank at the top to attract more traffic to your website or listing is highly desired. Organic search is almost synonymous with Google and other search engines. It is also known as inbound marketing, push marketing, SEO and more. Organic search marketing gives the highest ROIs in digital marketing and that is why digital marketing is immensely popular. What is organic search? How does it work? How can you increase revenue and leads from a business?

About the Course

What you will learn

Most businesses and professionals start their digital marketing campaigns with one objective; to rank in search engine listing. In this course, you will learn about the fundamental requirements that are needed for your listing to rank in search engines.

By the end of this course, you should be able to:

  • Identify requirements to rank high in search engines and modify your website accordingly.
  • Work on keyword research to build a relevant traffic to your website.
  • Learn how to rank for local listings.
  • Build networks.

Course Highlights

  • Organic search downloadable checklists.
  • Latest organic search techniques are covered. If Google changes its requirements, there will be live classes and video sessions.
  • Ethical SEO is covered thoroughly. Black hat techniques and even controversial techniques are not covered or suggested.
  • Work on paid and free tools to help and aid your campaign.
  • Classes available in both classroom and online format.

Course Overview

    • Google and Bing guidelines
    • Keyword research
    • Local search
    • The buyer stages in inbound marketing
    • Basic elements in online optimization
    • Building authority through links


Q. Do I need technical knowledge for SEO?

A. This course introduces you to the scope and components of all channels. It provides formats, questionnaires on strategy creation. While creating a strategy, you don’t need to know a lot of details. Details are required at activity planning level.

Q. Will I get to practice on live projects?

A. Yes, people who opt for certification course will get a chance to work on live projects during the tenure of their course. You’ll get real life individual assignments to hone your skills learnt in this course.

Q. Organic search is very dynamic. What happens if something new comes up?

A. Hybrid learning is a well accepted international technique for education because it allows you to learn at your own pace. You can pause the lectures, replay it as many times as you wish!

Limited time offer
for first few enrollments
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