Social Media Marketing Basics

Online/Classroom | Starts May 15, 2017 | Free

The digital explosion accompanied by easy access to social media has bought the consumer right on the doorstep. There are plenty of scenarios where consumers talk directly to companies and companies are actually listening to consumers and responding to them. Social media marketing is an intrinsic part of a business where businesses are using social media to listen to the voice of the consumer, understand their problems and respond to them without any expectations of transaction.

About the Course

What you will learn

Businesses are using social media to make their voice heard, to come across as responsible corporates and to connect to their consumer. There are a variety of social media platforms with new ones coming up each day. Businesses have to predict the trend and stay ahead of the curve especially where social media adoption by the target demographics is concerned.

By the end of this course, you will:

  • Be able to create social media accounts of your businesses on different platforms using phrases and terms that matter.
  • Learn the basics of at least 6 social media platforms: G+, Facebook, Twitter, You Tube, Pinterest and LinkedIn.
  • Learn to differentiate between content for B2B and B2C clients.
  • Make a social media strategy and focus on the required platform.

Course Highlights

  • Actual social media accounts to work on
  • Both B2B and B2C accounts available
  • International faculty

Course Overview

    • Identifying your relevant social media channel
    • Making blogging an integral part of your social media campaigns
    • Social media platforms: G+, Facebook, Twitter, You Tube, Pinterest and LinkedIn
    • How to build your brand using social media

FAQ's

Q. Who is this course for?

A. This course is for beginners in digital marketing who require an understanding of how each social media platform works.

Limited time offer
for first few enrollments
Free Courses