A successful marketing campaign is one that connects best with the audiences. It has empathy.

To induct empathy in a campaign we need to know the audience intimately, we need to speak the language of the audience and understand their needs.

Creating personas is a fantastic technique to create a mental model for various customer groups. It includes:

• Who they are
• Buying motive
• Cause of motivation
• Cause to engage them

Benefits of developing persona comprises

• Target audience focus
• Increased conversion
• Integrate multi channels of digital marketing
• Goal oriented work

Creating personas are always based on certain hypothesis. This hypothesis needs to be verified through data. Learn this unique technique in live session.